The Importance of Conducting Keyword Research
Why Conducting Keyword Research is Vital for Creating Engaging Content
Keyword research plays a critical role in ensuring the success of your blog post. While the Google keyword planner tool is commonly used for this purpose, it now provides a range of monthly search volume instead of exact figures. However, there are methods to obtain precise search volume information. In this article, we will explore effective ways to find the exact monthly search volume for keywords. But first, let’s understand the key metrics that help identify profitable keywords for your business.
Understanding the Key Metrics for Keyword Analysis
The Google keyword planner tool provides three metrics, but it fails to address keyword difficulty. To accurately assess keyword difficulty, it is advisable to use additional tools such as KWfinder or SEMrush. Now, let’s delve into the methods to find the exact search volume.
Method 1: Utilizing Google Keyword Planner
The first method for determining the exact search volume is by utilizing the Google keyword planner tool itself. This method is simple and provides accurate search volume information within seconds.
- Login to your Google keyword planner account and enter your keyword in the search bar.
- For instance, if your keyword is “chocolate cake recipe” and you click the “Get started” button, you will see related keyword ideas.
- Add this keyword to your AdWords review plan, and it will display the default estimation of impressions and clicks for your top-ranking keyword on Google. However, there is a drawback to Google’s new keyword planner.
To overcome this issue, switch to the old keyword planner console by scrolling down to the bottom and selecting “Open previous Keyword Planner.” The old version is more user-friendly.
Once you enter the old version, click the “Get ideas” button again. Then, click “Add to plan” under the “Add to plan” column. This action will reveal your review plan on the right-hand side.
To unlock the full potential of your keyword in terms of impressions, you need to input a maximum bid. Keep suggesting a bid until it notifies you that the value is too high. Once you find the maximum valid bid and take your cursor out, you will start seeing the complete potential of your keyword in terms of impressions.
By default, the tool displays daily forecasts. To obtain monthly estimates, simply multiply the daily impressions value by 30. For example, the keyword “chocolate cake recipe” has a maximum average daily search volume of 423 to 517, resulting in a monthly search volume of 12,690 to 15,510. Following this method, you can successfully obtain the monthly search volume for your keyword.
Method 2: Leveraging the Free ‘Keyword Anywhere’ Chrome Extension
An alternative and efficient method is to utilize the ‘Keyword Anywhere’ chrome extension, which is free. This method allows you to acquire search volume data for multiple keywords in a quicker manner.
To get started, download the ‘Keyword Anywhere’ chrome extension. Then, open your keyword planner tool and enter your desired keyword. Within seconds, you will be provided with numerous keyword ideas. Enabling the ‘Keyword Anywhere’ tool will add three new columns to the keyword planner – search volume, competition, and CPC.
The search volume column will provide you with the precise search volume for each keyword. This method is ideal for those who want to expedite the keyword research process without spending money.
Conclusion
Effective keyword research is crucial for the success of your blog post. While the Google keyword planner is a useful tool, it does have limitations when it comes to providing exact search volume. By following the methods outlined in this article, you can obtain the precise search volume for your chosen keywords. Remember, there are various keyword research tools available to assist you in this process. If you found this article helpful, please share it on social media platforms. Additionally, check out our carefully curated guides below for further reading on related topics.
