Master the Art of Creating Effective Coupons in WooCommerce
Coupons are a fantastic way to drive sales, improve customer loyalty, and strengthen your brand in your WooCommerce online store. Crafting strategic coupons allows you to offer enticing promotions like ‘buy one get one free,’ free gifts, and discounts based on specific URLs. In this comprehensive guide, we will walk you through the process of creating impactful coupons in WooCommerce using the powerful Advanced Coupons plugin.
Step 1: Installing the Advanced Coupons Plugin
The first step is to install and activate the Advanced Coupons plugin, which is a comprehensive WordPress coupon code plugin. This feature-rich plugin offers a wide range of options for creating coupons, rewards, and discounts that will significantly boost your sales and propel your business growth. Follow our step-by-step guide on how to install a WordPress plugin to get started.
Once you have activated the Advanced Coupons plugin, go to the ‘Coupons’ tab and click on ‘License.’ Enter your license key and activation email (available in your Advanced Coupons account), and click on ‘Activate Key’ to complete the setup process.
Step 2: Creating Smart Coupons
To create a smart coupon, go to ‘Marketing’ and select ‘Coupons’ from the WordPress dashboard. Click on ‘Add New’ to start crafting your coupon masterpiece.
Section 1: BOGO Offers
One of the most effective and popular coupon types is the ‘buy one get one’ (BOGO) offer. With Advanced Coupons, you can create various types of BOGO coupons such as ‘buy one product, get a second one free’ or ‘buy any accessory and get 50% off on a second accessory.’
To create a BOGO coupon, go to the ‘Coupon Data’ section and select the ‘General’ tab. From the ‘Discount Type’ dropdown, choose ‘Buy X Get X Deal (BOGO).’ Specify the product, combination of products, or product category that will trigger the deal in the ‘Customer Buys’ section. Then, select the product or discounted price customers will receive in the ‘Customer Gets’ section.
Remember to offer related items as the second product to encourage customers to make additional purchases. For example, if you sell winter clothes, offer a free pair of gloves with every hat purchase.
Section 2: Auto-Apply Coupon URLs
Simplify the coupon redemption process for customers with auto-apply coupon URLs. Instead of having customers manually enter a code, they can simply click on a special URL, and Advanced Coupons will automatically apply the coupon to their shopping carts. This hassle-free experience eliminates the need for customers to enter a long and complicated code, leading to improved customer satisfaction and increased sales.
To generate an auto-apply coupon URL, choose the desired discount type from the ‘Discount Type’ dropdown. Once you have made the coupon live by clicking on ‘Publish,’ head to the ‘URL Coupons’ tab. Customize the link if desired, and share it with your customers through social media or email newsletters.
Section 3: Scheduled Coupons
If you frequently run sales throughout the year, scheduling your coupons in advance can prove incredibly helpful. This automated workflow saves time and streamlines collaboration with affiliates. By scheduling coupons, you can share codes with partners in advance, giving them ample time to plan and execute their marketing efforts.
To schedule a coupon, create it as usual and navigate to the ‘Scheduler’ tab. Check the ‘Date Range Schedules’ box and set the start and expiry dates for the coupon. You can also customize the error messages that customers see when a coupon has expired or is not yet active.
Section 4: Free Gift Coupons
Surprise and delight your customers by offering a free gift with their purchase. Free gift coupons can be used to promote new products or clear out old inventory. You can set a minimum spend requirement or offer a free gift with the purchase of a specific product.
To create a free gift coupon, select the ‘Add Products’ tab and click on the ‘+ Add Product’ button. Search for the desired product you want to offer as a free gift and select it. Set the price to ‘0’ or leave it blank to enable customers to add the product to their carts for free.
Step 3: Promoting Your Coupons
Once you have created your smart coupons, it is crucial to effectively promote them across your online store. OptinMonster, a powerful lead-generation plugin, can help you showcase your coupons in engaging ways. Use OptinMonster’s intuitive drag-and-drop editor to create popup windows, countdown timers, and other captivating notifications to grab customers’ attention.
Step 4: Monitoring Coupon Usage
To optimize your future sales and promotions, it is essential to monitor how visitors are utilizing your various coupon codes. With Advanced Coupons, you can gather valuable insights and make data-driven decisions to enhance your coupon strategies.
Conclusion
Congratulations! With the knowledge and tools provided in this guide, you can now create intelligent coupons in WooCommerce. Leverage the power of the Advanced Coupons plugin to unlock a plethora of coupon options and promotions for your online store. By offering enticing and well-crafted smart coupons, you can entice customers, boost sales, and foster brand loyalty. Subscribe to our YouTube Channel for informative WordPress video tutorials, and don’t forget to follow us on Twitter and Facebook for more valuable tips and guides.
