Are you looking to boost your blog’s revenue? If so, then say hello to Ezoic. If you currently use ad networks like AdSense or SetupAd, you’re going to love what Ezoic has to offer. Imagine having a valuable resource that tells you exactly how to optimize your ad placements and sizes to maximize your earnings. With Ezoic, you can test different combinations of ad placements, sizes, and publishers to find the winning formula that brings in the most money. In fact, Ezoic claims that most websites see an increase of at least 50% in revenue after implementing their optimization techniques.
But Ezoic is not just limited to ad optimization. It can also help you test and optimize your site’s layout and content. In this comprehensive guide, we’ll delve into the benefits of using Ezoic and walk you through the steps to start using it for your blog.
Why Testing Ads Is Essential
Testing your ads is crucial to maximizing your earnings, but doing it on your own can be quite challenging. Basic A/B tests may not consider all the important variables, leading to suboptimal results. You need to take into account all the ad placements on a page and compare the overall revenue generated by each visit, not just earnings per page view. Additionally, you should also consider the revenue per unique visit since readers typically visit multiple pages.
To illustrate the significance of detailed testing, let’s take a quick example. Option 1 generates $1 per page view, and visitors typically view 3 pages. Option 2 generates $0.75 per page view, but visitors view 5 pages. If you rely solely on earnings per page view, you would assume Option 1 is more profitable. However, when considering the overall revenue per unique visit, Option 2 emerges as the winner. Clearly, running these meticulous tests is crucial for maximizing your earnings.
How Ezoic Simplifies Ad Testing
Conducting such tests manually can be extremely difficult and time-consuming. That’s where Ezoic comes in. It automates the entire testing process, ensuring that you’re making the most money possible from your blog’s ads. Now that you understand the benefits, let’s dive into the integration process.
Integrating Ezoic into Your Blog
Follow these 5 simple steps to integrate Ezoic into your blog:
Step 1: Integrate Your Site
To begin, connect Ezoic to your site. Ezoic works with any platform as long as your website is on the root domain. The fastest and recommended way to integrate Ezoic is by using Cloudflare, a free service that offers numerous advantages. Once integrated, head to the “Integration” tab and follow the instructions. It’s worth noting that some setup steps may require intermediate code knowledge, such as wrapping your existing advertisement code in Ezoic snippets.
Step 2: Set Up Ad Testing
Once you’re integrated, return to the dashboard and click on “Setup Ad Testing.” If you’re using WordPress, you can use the free Header & Footer WordPress plugin to add the necessary codes. Pay close attention to wrapping your existing ads or creating new ad units. While AdSense has removed the limit on the number of ads per page, it’s important to strike a balance between revenue and readability.
Step 3: Install Ad Units
After wrapping your existing ads, create and add more ad units using Ezoic. It’s recommended to limit the number of ad units to 5 or 6 to avoid cluttering your site. Simply paste the code into text widgets in the appropriate sections of your blog’s layout. Refer to the provided image for a better understanding of ad placement options.
Step 4: Apply for Google’s Ad Exchange
Return to the Ezoic dashboard and navigate to the “Turn On/Off” section to enable ad types for all devices. Additionally, apply for Google’s Ad Exchange to enhance your revenue potential. Follow the instructions provided by Ezoic.
Step 5: Optimize and Monitor
Now comes the exciting part. Install the Ezoic Chrome addon to optimize and monitor your ads effectively. Check out Ezoic’s recommended best practices, such as testing on real users, applying various sizes and formats, and adjusting ad density. Ezoic will automatically run experiments and display the most profitable ads based on real-time bidding in the Google DoubleClick Ad Exchange.
Ezoic Pricing and Plans
Despite offering a multitude of revenue-boosting features, Ezoic has a range of affordable plans. Bloggers can start with the free plan, which requires displaying a small Ezoic ad. Paid plans begin at $49 per month for blogs generating up to $1,000 in monthly revenue. Considering Ezoic’s claim of a 50% revenue increase for most site owners, this price is reasonable. Furthermore, you can manage multiple sites within a single Ezoic account.
Final Thoughts on Ezoic
Ezoic is an exceptionally powerful tool that can significantly enhance your blog’s revenue. By implementing its optimization techniques, you can unlock the full potential of your ads, content, and site layout. While it’s best suited for bloggers with existing traffic and revenue, even small sites can benefit from optimization. With Ezoic’s low minimum payout and excellent customer support, you can start seeing positive results in no time.
So why wait? Start supercharging your revenue today by integrating Ezoic into your blog. Share this valuable tool with fellow bloggers and help them boost their earnings too. Let’s optimize, experiment, and maximize our ad revenue together!
