Simplify Your Website’s Tag Management with Google Tag Manager

Tired of the hassle of manually editing your website’s core theme file every time you need to add or remove tags? Look no further than Google Tag Manager (GTM), a powerful tool that simplifies tag management for webmasters. With GTM, you can easily add or remove tags from a simple web interface, without the need for manual code tinkering. Not only does this make your life easier, but it also speeds up the load time of your webpages, as Google loads code asynchronously.

Ready to get started? Let’s dive into this comprehensive guide on effectively using Google Tag Manager to manage all your website tags in one convenient location.

Getting Started with Google Tag Manager

1. Log in to GTM using your Google account credentials.
2. Create a unique company name or use your blog’s name as the company name.
3. Add your website to the container by following the provided instructions. For WordPress users, there’s even a helpful plugin available.

Adding Google Analytics and Facebook Retargeting Pixels

Once your GTM container is set up, you can begin adding tags, such as Google Analytics and Facebook retargeting pixels.

1. Click on “Google Analytics” at the bottom of the interface.
2. Enter your Google Analytics Web Property ID and click “Add rule to tag”.
3. Leave the default rule as “all pages” and click “Save” to create the tag.
4. Similarly, you can add other third-party scripts like Facebook retargeting or Adwords remarketing by changing the tag type to HTML tag type.

Previewing and Publishing Tags

Before publishing your tags, it’s important to preview them to ensure they’re functioning as intended. GTM provides a handy preview feature for this purpose.

1. Click on “Versions” in the left sidebar.
2. Preview the newly created tags on your website to verify their functionality.
3. Once you’re satisfied, click “Publish” to make the tags live on your website.

Managing Users and Settings

If you have an advertising company or a developer assisting you, you can grant them access to your GTM account without them needing direct access to your website or Gmail account. Here’s how:

1. Click on “Users and settings” to add new users to your company and container.
2. If you forgot to copy the code after creating your domain container, you can add it under “Settings”.

Verifying Implementation and Seeking Assistance

To ensure the correct implementation of your tags, consider using the free Tag Assistant Chrome addon for verification. If you find the setup process overwhelming, don’t hesitate to seek assistance from a web developer or ad management company with expertise in GTM.

Conclusion

Google Tag Manager is a powerful tool, especially for webmasters handling multiple websites. By centralizing tag management, GTM eliminates the need for manual code editing and simplifies the tag implementation process. Check out this helpful tutorial from GTM for further insights into its benefits. And if you’re looking for more in-depth information on tag management, SEOMoz has an excellent guide to offer.

Start using Google Tag Manager today and experience the streamlined tag management it offers. We would love to hear about your experience with GTM, so give this tutorial a try and share your feedback with us.