The Complete Guide to Making Money with Facebook Instant Articles

If you’ve already set up Facebook Instant Articles for your WordPress blog, it’s crucial to learn how to monetize them and start earning money. By default, Instant Articles don’t show any ads, which means you won’t generate any revenue. However, you can enable Facebook Audience Network ads to monetize your content. In this extensive guide, we’ll walk you through the process of activating these ads and provide helpful tips for filling out payment information and tax forms.

Step 1: Enabling Facebook Audience Network Ads

To enable ads for your Instant Articles, you first need to access the Instant Articles settings on your Facebook page. In the “Tools” section, locate “Audience Network” and click on it. Check the box and select “Get Started.” You’ll then be redirected to the Audience Network dashboard, where you can create your ad placement.

Under the “Placements” tab, click on “Create Ad Placement.” Give it a clear name for better tracking and choose the “Banner” ad format. Save the changes and make note of the ad placement ID.

Step 2: Integrating Ads with WordPress

If you’re using the official Facebook Instant Articles plugin, simply enter the Placement ID to start displaying ads. Log in to your WordPress dashboard, navigate to the Instant Articles settings, and find the “Ads” section. Paste the Placement ID and save the settings. Congratulations, ads are now set up on your Instant Articles!

Step 3: Setting Up Payment Information

In order to receive payments for your earnings, you need to provide your payment information on the Facebook Audience Network dashboard. Click on “Payout” and accurately fill out the form to create a new company.

Facebook offers two payment methods: direct bank deposit and PayPal. Choose the option that suits you best. If you opt for PayPal, you may need to complete additional verification for your bank account. Follow the remaining steps to finalize the setup of your company.

Step 4: Completing Tax Forms

If you’re involved in affiliate marketing or receive payments from an advertising network in another country, you may need to fill out tax forms. On the Facebook Audience Network dashboard, go to the “Tax forms” section. Select the appropriate form based on your situation and save it to your desktop. Fill out the form and upload it as the “Required Tax Document.” Ensure that you associate the updated tax forms with your company for smooth processing.

Step 5: Adjusting Ad Preferences

Facebook allows you to customize your ad preferences by disabling ads from specific categories, apps, or domains. We’ll delve into this topic further in an upcoming article.

Step 6: Performance Analysis

To analyze the performance of your Instant Articles ads, visit the Performance tab on the Audience Network dashboard. Keep in mind that it may take some time to see the data, depending on your website traffic. The Performance Dashboard displays various metrics, such as Fill Rate, Click-Through Rate (CTR), Revenue per Thousand Impressions (RPM), and more. Understanding these metrics will enable you to optimize your ad placements and maximize your earnings.

With this comprehensive guide, you now have the knowledge to effectively monetize your Facebook Instant Articles. If you have any further questions or doubts, feel free to ask in the comments section below. Share this valuable information with your fellow bloggers who are also looking to monetize their Instant Articles.