Maximizing Engagement: Unleashing the Power of Automated Drip Notifications in WordPress

Boosting User Engagement and Connection: Automating Drip Notifications on WordPress

If you’re looking to enhance user engagement and establish a stronger connection with your audience on your WordPress site, automated drip notifications are the way to go. In this article, we will explore how you can set up automated drip notifications on WordPress using both push notifications and email campaigns.

Understanding Automated Drip Notifications

Automated drip notifications are a series of messages sent to your subscribers at specific intervals. Unlike traditional mass messaging, drip notifications are strategically distributed over time to provide a personalized user experience. These notifications can be delivered through push notifications or email.

The Benefits of Automated Drip Notifications

By utilizing automated drip campaigns through push notifications and email, your WordPress site can reap numerous advantages, including:

• Promoting your products or services
• Increasing pageviews on your WordPress blog
• Building stronger relationships with your users
• Boosting sales
• Delivering online courses gradually over a specific period

Now, let’s dive into the specifics of setting up automated drip notifications using push notifications and email campaigns.

Simplified Push Notifications

Setting up automated push notifications is a breeze with PushEngage, a premier web push notification software specifically designed for WordPress users.

Setting Up Push Notifications with PushEngage

1. Visit the PushEngage website and click on the “Get Started for Free Now” button.
2. Select a pricing plan that suits your needs. PushEngage offers a free plan that allows for 30 campaigns and up to 200 subscribers.
3. Create an account or log in using your Google account.
4. Upon signing in, you’ll find yourself on the PushEngage dashboard.
5. Go to Site Settings » Site Details and provide necessary information about your website, including the site name, domain name, site icon, and more.
6. Scroll down to generate the API key for seamless integration of PushEngage with different platforms, select your time zone, and enable geolocation.
7. If desired, remove the “Powered by PushEngage” branding.
8. Install and activate the PushEngage WordPress plugin.
9. After activation, access the PushEngage setup wizard.
10. Click on the “Connect Your Existing Account” button and select your website from the dropdown menu.
11. Click on the “Let’s Get Started” button.
12. Once the connection is successfully established, you can close the setup wizard and go to PushEngage » Drip section on your WordPress dashboard.

Create an Engaging Drip Campaign with PushEngage

1. In the PushEngage » Drip section, click on the “Add New” button.
2. Customize each push notification by modifying the title, message, URL, icon image, and more.
3. Preview your notifications to see how they will appear in the browser.
4. Explore additional options such as multi-action notifications, call-to-action buttons, and notification duration.
5. Select when to send each notification by choosing the desired timing from the “Send notification” dropdown menu.
6. To add more notifications to your drip campaign, click on the “Add New Notification” button.
7. Once all notifications are added, click on the “Drip Settings” button.
8. Decide whether to send the notifications to all subscribers or a specific audience group that you create.
9. For this example, select the “Send to All Subscribers” option.
10. Activate automated push notifications by clicking the “Activate Autoresponder” button.
11. To view the active drip notifications, access the PushEngage » Drip section in your PushEngage dashboard.
12. Track the performance of your drip campaign in the Analytics section of your PushEngage account.

Email Notifications: A Powerful Communication Channel

Another effective method for utilizing drip notifications is through an email marketing tool like Constant Contact.

Getting Started with Constant Contact

1. Visit the Constant Contact website and sign up for an account. Take advantage of the 60-day free trial and enjoy a 20% discount using our exclusive coupon code.
2. Create a contact list in Constant Contact by navigating to the “Contacts” tab and clicking on the “Create List” button.
3. Add contacts to your list manually or integrate with platforms such as WordPress newsletter forms for automatic list-building.
4. Once you have a subscriber list, proceed to the “Marketing campaigns” tab and click on the “Create” button.
5. Choose the “Automations” campaign option.
6. Opt for a pre-built template or create a custom path for your drip campaign.
7. Specify when the contact enters the path. In this case, select the “Subscribes for email” option.
8. Provide a name for your custom path and click the “Create path” button.
9. Customize the workflow in the Path Builder by dragging and dropping actions and rules onto the path.
10. Edit each action, such as sending an email, by clicking on the three dots icon and selecting “Edit”.
11. Design your email using Constant Contact’s intuitive email builder.
12. Complete your automation path by adding actions, rules, and customizing each one according to your preference.
13. Click on the “Activate” button to launch your automated drip campaign.

Expanding Your Email List

Prior to sending out automated email notifications, it’s crucial to build a substantial subscriber list. Here are some effective strategies to grow your email list:

• Utilize opt-in forms and pop-ups on your website
• Offer valuable incentives, such as exclusive content or discounts, in exchange for email subscriptions
• Collaborate with influencers or other businesses to embark on joint ventures aimed at list-building

Implementing these strategies will guarantee continuous growth and engagement of your email subscriber base.

Conclusion

Automated drip notifications are a valuable tool for enhancing user engagement on your WordPress site. By employing push notifications and email campaigns, you can effectively promote your products, increase pageviews, foster stronger relationships, drive sales, and deliver personalized online courses to your audience.

Thanks to platforms like PushEngage and Constant Contact, setting up automated drip notifications on WordPress has never been simpler. Embrace the power of automation to connect with your audience on a deeper level and maximize user satisfaction.