When it comes to expanding the visibility of your blog, adding new categories can be a tempting option. However, it’s important to consider the potential issues it can create, such as compromising your niche authority. In this post, we will discuss the problems associated with adding new blog categories and offer solutions to help you make an informed decision.
Creating a New WordPress Blog
One of the options to consider is creating a new blog entirely. While this may provide increased visibility, it also comes with its drawbacks. The major problem is starting from scratch with branding and promotion. Building a new blog takes time and effort, and there’s a risk of neglecting your current blog in the process. Additionally, managing multiple blogs can be overwhelming.
Subdirectories or Subdomains?
Subdirectories: A subdirectory is when you add a category as a part of your existing domain, like example.com/category. This option allows you to maintain a cohesive brand and leverage your existing authority.
Subdomains: On the other hand, subdomains involve creating a separate section of your website with a different URL, such as category.example.com. This can be useful if you plan to have completely different content that doesn’t align with your current niche.
Choosing the Right Option
When making a decision between subdirectories and subdomains, it’s essential to consider your goals and the type of content you plan to publish.
Subdomains should be chosen if your content is significantly different from your current niche. For instance, if you have a technology blog and want to venture into entertainment, using a subdomain like entertainment.example.com would be appropriate.
Subdirectories are ideal when you plan to add niche-related content to your blog. Suppose you have a technology blog and want to include a separate section for WordPress themes. Using a subdirectory like example.com/wordpress-themes would enhance your authority within your niche.
The Benefits of Subdirectories
Subdirectories offer several advantages, especially for businesses looking to incorporate a blog into their static websites. By choosing a subdirectory option such as example.com/blog, you can maintain your brand’s identity while capitalizing on the benefits of blogging. This approach helps establish authority, attract targeted traffic, and boost overall SEO.
Remember, adding a subdirectory allows you to keep your content under the same domain, ultimately strengthening your website’s overall authority and brand recognition.
Conclusion
As you consider expanding your blog’s visibility through new categories, it’s crucial to weigh the pros and cons of subdirectories and subdomains. Understanding your goals and the type of content you want to offer will help you make an informed decision.
Remember, subdirectories are great for enhancing niche authority, while subdomains are better suited for completely divergent content. Choose wisely, keeping the long-term success and growth of your blog in mind.
If you have any questions or need further clarification, feel free to ask!
