Why Brand24 is a Game-Changer for Monitoring Your Online Reputation
Gain Valuable Insights into Customer Sentiment and Improve Your Image
In today’s digital landscape, businesses must stay updated on what people are saying about their products or services. However, monitoring online reputation can be time-consuming and challenging. This is where Brand24 comes in. With its powerful social media monitoring capabilities, Brand24 enables you to effectively manage your online reputation and shape a positive image for your business.
A Closer Look at Brand24’s Capabilities
Brand24 is a comprehensive tool that monitors all major social media platforms, including Facebook, Twitter, and Instagram. By analyzing keywords across the web, this tool keeps track of mentions, audience reach, and both positive and negative comments associated with your brand. Through Brand24, you can gain a deeper understanding of your online reputation and take proactive steps to enhance it.
Setting Up Your Brand24 Project
Getting started with Brand24 is simple. All you need to do is create an account and set up a Project. A Project is where you enter relevant keywords related to your brand, product, or topic that you want to monitor. For instance, if you offer blogging ebooks, your keywords could be ‘blogging’ and ‘ebook’. The “Personal” plan allows you to add up to five keywords per project, but you can upgrade to a higher plan for more coverage. Moreover, Brand24 allows you to track hashtags on various social media platforms simply by entering the hashtag preceded by the ‘#’ symbol.
Analyzing Your Project Data
Once data is generated, you can access and analyze your Project data by clicking on the “Summary” option under the Project name. Expanding a Project on the left panel provides access to several links: Summary, Mentions, Analysis, Sources, Quotes, and Comparison. These links offer valuable insights into different aspects of your online reputation management.
Mentions – Building a Stronger Online Reputation
Brand24’s Mentions feature is crucial for building a strong online reputation. It gathers all mentions of your brand, product, or topic across the web. The Mentions page presents a line graph that displays the number of mentions over time and your overall social media reach. You can filter the results to show or hide likes, shares, comments, and sentiments (negative, positive, or neutral). Additionally, the Mentions page highlights popular mentions and authors you should engage with.
Analysis – Delving Deeper into Metrics
The Analysis section offers a more detailed view of metrics such as social media engagement, reach, and the number of keyword mentions (including those outside of social media). This detailed analysis empowers you to make informed decisions regarding your online reputation management strategy.
Exporting Reports and Customizing Notifications
Brand24 facilitates exporting reports to PDF or Microsoft Excel with a simple click, making it easy to analyze and share data with clients and advertisers. Additionally, the tool allows you to create visually appealing infographics to present your findings.
To customize the frequency and content of reports sent to your email, navigate to Project settings and access the Reports tab. You can choose to turn off daily or weekly reports to avoid receiving empty reports. Furthermore, Brand24 offers Storm Alerts, which notify you when your mentions and social media reach experience a significant spike. You can set the threshold for these alerts based on your preferences.
Pricing and Final Thoughts
Brand24 offers various pricing plans tailored to meet your business’s needs. Take advantage of the 14-day trial to test the service before making a commitment. While not all features may be essential for your business, the insights provided by Brand24 can significantly enhance your social media management efforts.
If you have prior experience using Brand24, we would appreciate hearing your thoughts. Share your experiences and insights in the comments below. Don’t forget to share this post if you found it helpful!
Are you looking for more valuable tools to boost your business? Check out these must-haves:
