A Comprehensive Guide to Using Contact Forms for Email List Growth on WordPress
Updated on October 10th, 2023 by a Guest Contributor | Reviewed by: Jane Doe
Looking to expand your email subscriber base? Utilizing contact forms on your WordPress website can be an effective strategy for capturing leads and growing your email list. In this article, we will guide you through the process of using contact forms to maximize your email list growth. By utilizing these strategies, you can connect with a larger audience and increase potential customer conversions.
The Advantages of Building an Email List in WordPress
Utilizing WordPress to build your email list can open up valuable opportunities for growing your business. Email marketing is a powerful tool for promoting your products or services, fostering customer loyalty, and increasing customer lifetime value. Unlike social media platforms, which are subject to ever-changing algorithms and potential security breaches, email marketing provides you with full control over your content and subscriber list.
Why Use Contact Forms to Build Your Email List?
Integrating contact forms into your website offers visitors a secure and convenient way to interact with your brand. Whether they have inquiries, want to book services, or provide feedback, contact forms provide a seamless communication channel. By adding an email signup option within your contact forms, you can capture visitors’ interest right from the start and invite them to join your email newsletter. This enables you to establish ongoing communication via email, leading to potential future revenue through targeted offers and promotions to an engaged audience. Adding a signup box at the bottom of your contact forms is a subtle yet highly effective way to enhance your lead generation strategy and grow your email list.
Steps for Effectively Using Contact Forms in WordPress
Follow these simple steps to incorporate contact forms with email signup options into your WordPress website:
1. Select the Right Contact Form Plugin
Begin by installing a contact form plugin for WordPress. We recommend using the user-friendly and feature-rich WPForms. With its drag-and-drop interface, you can create a contact form in minutes. Install and activate the free WPForms Lite plugin or take advantage of our exclusive WPForms Coupon for 50% off any WPForms plan, which offers advanced features.
2. Create a Customized Contact Form
Once WPForms is activated, go to WPForms ≫ Add New in your WordPress dashboard. This will direct you to the WPForms form builder, where you can explore various templates to find one that suits your needs. Select the Simple Contact Form template to get started.
3. Add an Email Signup Checkbox
Within your contact form, add an email subscription checkbox. Drag and drop the ‘Checkboxes’ field from the ‘Fields’ column to your desired location in the form. Customize the checkbox field settings by removing unnecessary checkboxes and labeling the checkbox to align with your intentions. Encourage visitors to confirm and provide consent to submit their contact information.
4. Connect Your Email List to WPForms
To connect your email marketing service, choose the appropriate integration addon in the ‘Marketing’ column. Click on ‘Add New Connection’ and follow the prompts to register WPForms with your email service provider. Once connected, select the account and email list you want to use for this particular contact form. Customize the list of fields to capture from the contact form and enable conditional logic to make the signup checkbox appear based on specific user actions.
5. Embed the Contact Form on Your Website
Lastly, add the contact form to a post or page on your WordPress website. Click on the ‘Embed’ button, choose an existing page or create a new one, and select your desired form from the dropdown menu. Customize the page according to your preferences and publish it to make your form go live.
Best Practices for Maximizing Contact Form Success
To optimize your contact forms and maximize email list growth, consider implementing the following best practices:
Ensure GDPR Compliance: If you collect personal information from individuals in the European Union, make sure your forms comply with the General Data Protection Regulation (GDPR) to protect users’ data. WPForms simplifies the process of creating GDPR compliant forms.
Set Up Form Notifications: Configure form notifications to send a confirmation email to users after they submit a message and subscribe to your newsletter. Customize the email subject line, sender name, and content to match your branding.
Track and Analyze Results: Monitor your form’s performance by tracking views and conversions. WPForms offers built-in user journey tracking, and you can enhance tracking with the MonsterInsights plugin.
Implement CAPTCHA for Spam Protection: Prevent form spam by enabling the CAPTCHA feature in WPForms. This will help block robot submissions and protect the integrity of your contact form.
Keep Fields to a Minimum: To increase form completion rates and conversions, keep your contact forms concise by limiting the number of fields to five or fewer. This improves user experience and encourages higher completion rates.
Expanding Your Email List Beyond Contact Forms
While contact forms are effective for adding subscribers to your email list, there are other strategies to consider. Here are a few examples:
Pop-up Signup Forms: Generate attention by using timed pop-up signup forms that appear after a specific amount of time or create Exit-Intent pop-ups to capture users who are about to leave your site.
Sidebar Signup Forms: Add a signup form in your website’s sidebar to make it easily accessible from any page, increasing the chances of users subscribing to your newsletter.
Inline or Post-Signup Forms: Place a signup form within your blog posts or at the end to offer relevant offers or calls to action based on the reader’s interests.
By incorporating these strategies alongside contact forms, you can significantly enhance your email list growth and increase customer conversions.
Ready to Grow Your Email List with Contact Forms?
Now that you have learned how to utilize contact forms to grow your email list in WordPress, it’s time to take action. Install WPForms, create a custom contact form with an email signup option, and start capturing valuable leads to expand your subscriber base. For more informative WordPress tutorials and tips, subscribe to our YouTube Channel and follow us on Twitter and Facebook.
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