The Influence of Instagram: Selling Your Products on a Global Scale
Why You Should Consider Selling on Instagram
If you’re looking for creative ways to boost your sales and connect with a larger audience, selling your WooCommerce products on Instagram should be at the top of your marketing strategy list. With over 1 billion users worldwide, Instagram provides an ideal platform to showcase your products and build a sense of community around your brand. In this article, we will guide you through the process of effortlessly selling your WooCommerce products on Instagram.
The Advantages of Instagram Shopping
Instagram Shopping features allow you to visually showcase your product catalog and pricing directly within your Instagram posts. When users visit your account, they will notice a dedicated “View Products” icon on your posts. By clicking on this icon, they can access product names, descriptions, and prices. Customers can then explore your Instagram store to view all your products and even be directed to your WooCommerce store to complete their purchase. This innovative feature not only serves as a virtual storefront for your online business but also expands your reach, potentially increasing your sales.
Setting Up Instagram Shopping
Before embarking on your Instagram sales journey, make sure that you meet certain requirements. Firstly, you must have a business account on Instagram. Secondly, confirm whether Instagram Shopping is available in your country. It is important to note that Instagram only allows the selling of physical products, not digital downloads.
To set up Instagram Shopping in WordPress, follow these steps:
Step 1: Submit Your WooCommerce Store for Instagram Review
Begin the process by visiting the Meta website’s Commerce Manager page. Click on the “Get Started” button and select “Create a Shop”. Proceed to add products to your catalog. Once your store is ready, submit it for review by Instagram. You will receive an email notifying you of their decision after they review your store.
Step 2: Activate the Instagram Shopping Feature on Your Account
Once your store is approved, open the Instagram app, go to Settings » Business, and select “Shopping”. Click on “Continue” and choose a product catalog to set up Instagram Shopping. Don’t forget to save your settings once the setup is complete.
Step 3: Add Products to Your Instagram Shop Using Product Tags
With your Instagram Shopping store ready, you can start adding posts that feature your products. Simply click on “Share Photos”, add a product description, and a compelling call to action in the caption. Then, click on “Tag Products”. Select the appropriate section of the post to add the product tag, search for the product’s name, and choose it. Finally, click “Done” and “Share” to publish your product post on your Instagram account.
Showcasing a Shoppable Instagram Feed on Your WordPress Website
While leveraging Instagram Shopping can yield remarkable results, the setup process and store approval can be challenging. Another effective approach is to showcase your shoppable Instagram feed directly on your WordPress website. This allows visitors to view your Instagram product reels, posts, and videos without leaving your website, and they can seamlessly make purchases from your online store.
To display your shoppable Instagram feed on WordPress, follow these steps:
- Install and activate the Smash Balloon Instagram Feed Pro plugin.
- Activate the plugin by entering your Smash Balloon license key in the plugin settings.
- Connect your Instagram account with WordPress using the Smash Balloon website.
- Create an Instagram feed using the plugin and enable the Shoppable Feed feature.
- Add the product URLs from your WooCommerce store to the Instagram posts in the feed.
- Customize the feed layout, color scheme, and other settings using the live feed editor.
- Showcase the Instagram Shopping feed on your WordPress site using the provided shortcode.
By following these steps, you can seamlessly integrate your Instagram Shopping account with your WooCommerce store, showcasing an engaging and shoppable Instagram feed on your WordPress website.
Maximize Sales with Affiliate Marketing
In addition to selling your products on Instagram, consider maximizing your sales by launching your own affiliate program. Affiliate marketing empowers small businesses and influencers to promote your products or services on their websites in exchange for a commission. This not only allows you to cost-effectively advertise your products but also establishes a community of passionate affiliates who support your brand.
To set up an affiliate program for your WooCommerce store, utilize the AffiliateWP plugin. This self-hosted affiliate program plugin seamlessly integrates with WordPress and offers features such as affiliate tracking, a built-in affiliate dashboard, referral link generation, and more.
By combining Instagram Shopping with affiliate marketing, you can harness the power of social media and influencers to drive more traffic to your online store and significantly increase your sales.
In conclusion, establishing a presence for your WooCommerce products on Instagram will greatly expand your reach and revenue. Whether you choose to set up Instagram Shopping or display a shoppable Instagram feed on your WordPress website, these strategies will help you engage with your audience, boost sales, and establish a strong online presence. Utilize the power of social media marketing to elevate your WooCommerce store to new heights.
