The effectiveness of a waitlist landing page lies in its ability to build anticipation and curiosity among potential customers eagerly waiting for a product or service. By using a waitlist, you can capture leads and collect email addresses to notify interested individuals when your offering becomes available. In this guide, we will walk you through the process of creating an engaging waitlist landing page for your WordPress website.
A Step-by-Step Guide: Building a Waitlist Landing Page on WordPress
To create a compelling waitlist landing page, we recommend the versatile and user-friendly SeedProd plugin. Follow these simple steps to get started:
Step 1: Install and Activate the SeedProd Plugin
Begin by downloading and installing the SeedProd plugin on your WordPress dashboard. Once installed, activate the plugin using your unique license key.
Step 2: Create a New Landing Page
In your WordPress admin sidebar, go to SeedProd » Landing Pages. Click on the ‘Add New Landing Page’ button to start creating your new page.
Step 3: Select a Page Template
Choose from a variety of pre-designed SeedProd templates for your waitlist landing page. Specify the page name and URL, then click ‘Save and Start Editing the Page’ to proceed.
Step 4: Customize Your Landing Page
Use the intuitive drag-and-drop builder to customize your waitlist landing page. Enhance its visual appeal by adding images, videos, buttons, headings, and text blocks. Customize each block by adjusting font size, alignment, color, and other settings.
Step 5: Incorporate a Contact Form
To capture email addresses and allow visitors to join your waitlist, seamlessly integrate a contact form block into your landing page. Drag and drop the Contact Form block onto your page and configure the contact form settings in the sidebar. Select a form created with WPForms.
Step 6: Add Social Sharing and Countdown Timer
Encourage visitors to share your waitlist landing page with their social circle by integrating the Social Sharing block. Personalize the buttons and adjust their size and alignment to maximize reach.
Create a sense of urgency among your audience by incorporating the Countdown block. Set an end date, timezone, template, and other options to make your waitlist expiration irresistible. Choose an action to be triggered once the countdown expires, such as displaying a message or redirecting users to a specific URL.
Step 7: Promote Your Other Products
If you have a WooCommerce store, leverage the WooCommerce blocks provided by SeedProd. Showcase featured products, best-sellers, or enticing add-to-cart options on your waitlist landing page. Customize these blocks to control alignment, typography, button color, and more.
Step 8: Integrate with an Email Marketing Provider
To efficiently grow your email list and capture leads, integrate your waitlist landing page with an email marketing provider. Switch to the ‘Connect’ tab in the builder and select your preferred email marketing service to integrate your account. Follow the provided instructions to choose the appropriate email list for your waitlist landing page.
Step 9: Save and Publish
Return to the ‘Design’ tab, click the ‘Save’ button to save your settings, and then select ‘Publish’ from the ‘Save’ dropdown menu to make your waitlist landing page live.
Additional Strategies to Generate Excitement
In addition to creating a captivating waitlist landing page, there are several other strategies you can employ to build excitement and create a sense of urgency among your customers. Here are a few techniques:
- Utilize OptinMonster to create personalized popups that showcase limited supply for your upcoming products.
- Use Thrive Leads to display website banners highlighting the interest and sign-ups from other users.
- Organize a viral giveaway with RafflePress, incentivizing users to participate in exchange for referrals or social media follows.
- Engage with your audience through live blogging sessions to further heighten anticipation for your upcoming product or service.
By implementing these strategies, you can generate buzz around your waitlist landing page and significantly increase sign-ups.
Creating an outstanding waitlist landing page is a powerful tool for generating excitement, expanding your email list, and increasing conversions. With the help of the SeedProd plugin, you can effortlessly design a visually appealing and user-friendly waitlist landing page for your WordPress website. Follow the comprehensive step-by-step guide outlined above to create your own waitlist page and ignite anticipation for your upcoming launch.
