The Effectiveness of Welcome Mats in Engaging Site Visitors

Engaging site visitors and converting them into subscribers, leads, or customers can be achieved through the use of welcome mats. Welcome mats are powerful tools that can captivate visitors and incite action. In this article, we will explore the benefits of implementing welcome mats on your WordPress site and provide guidance on creating enticing welcome mats. We will also showcase some inspiring examples to help you design your own unique welcome mat.

The Impact of Welcome Mats on Conversions

With more than 70% of visitors leaving a website without any intention of returning, it is crucial to capture their attention and leave a lasting impression. Welcome mats, which are full-screen interstitials that temporarily prevent visitors from accessing the rest of the website’s content, are surprisingly effective in achieving this. Deliberately interrupting the visitor’s browsing experience can actually help deliver your message effectively and significantly increase conversions.

To make your welcome mat enticing, it is crucial to offer something valuable in return for your visitor’s action. This can include offering a discount code, freebie, or exclusive content.

Creating an Engaging Welcome Mat with OptinMonster

If you want to create a highly engaging welcome mat for your WordPress site, OptinMonster is the ultimate tool that you should consider. Here is a step-by-step guide on how to add a captivating welcome mat to your website:

1. Start by signing up for an OptinMonster account on their website.
2. Install and activate the OptinMonster WordPress plugin on your WordPress site.
3. In your WordPress dashboard, click on “Connect Your Existing Account” and follow the instructions to connect your OptinMonster account.
4. Next, access OptinMonster » Campaigns and click on “Create Your First Campaign” to initiate the process of creating your welcome mat.
5. Choose the “Templates” option and select the “Fullscreen” campaign type for your welcome mat.
6. Browse through the available templates and select the one that best aligns with your design preferences and goals.
7. Customize the campaign using the user-friendly drag-and-drop builder. Modify the text, images, buttons, and other elements to match your branding and objectives.
8. Fine-tune the display settings of your welcome mat, including the animation and the success view after the desired action, like subscribing or making a purchase.
9. Set up the display rules to personalize when and where the welcome mat appears on your site.
10. Publish your campaign and make it live on your website to start engaging your visitors.

Inspiring Examples of Welcome Mats

Let’s take a look at some inspiring examples of successful welcome mats. These examples can serve as a starting point for your own unique design:

1. The Singularity: This captivating welcome mat entices users to sign up and watch a live stream event. It features a clear logo, easily readable fonts, and an eye-catching “Remind Me!” button.
2. Goins, Writer: This minimalist welcome mat aligns with the website’s aesthetics and offers a free guide. The use of numbers in the headline adds to its appeal, while the “Yes” and “No Thanks” buttons provide a straightforward user experience.
3. AVweb: Instantly grabbing attention with a striking image of a small airplane, this welcome mat features a prominent and clear call-to-action button, “Sign Me Up!” It could benefit from shortening the tagline for improved visibility.
4. Loaded Landscapes: With a slightly transparent background, this welcome mat stands out and showcases a compelling offer. The enthusiastic red call-to-action button adds to its visual appeal. Making the background fully opaque may enhance its impact.
5. OptimizeMyBnb: This unique welcome mat captures email addresses by serving as a landing page for customers who purchased a book through third-party retailers. The concise headline, subheading, and call-to-action text are effective. Including a “no, thanks” option creates a sense of FOMO (fear of missing out).

Remember that these examples are merely a glimpse of what you can achieve with a welcome mat. Be creative and personalize your design to align with your brand and objectives.

Conclusion

A captivating welcome mat can significantly improve conversions on your WordPress site. OptinMonster offers seamless integration and extensive customization options to help you create an engaging welcome mat. By providing valuable incentives and personalizing the display rules, you can effectively engage visitors and turn them into loyal subscribers or customers.