Looking to increase sales on your WooCommerce store? A great way to attract customers and encourage more purchases is by offering shipping discounts. In this article, we will discuss how you can easily implement shipping discounts in WooCommerce using the Advanced Coupons plugin.
Setting Up Shipping Zones and Methods
The first step is to create shipping zones in WooCommerce. These zones define the regions where you want to offer shipping discounts. To do this, go to WooCommerce » Settings and click on the ‘Shipping’ tab. From there, you can create a new shipping zone and choose the specific regions where you want to provide discounts. You can also select from different shipping methods such as flat rate, free shipping, or local pickup.
Utilizing the Advanced Coupons Plugin
Once you have set up your shipping zones, it’s time to install and activate the Advanced Coupons plugin. This powerful tool allows you to create various types of discounts, including shipping discounts, buy one get one (BOGO) deals, and loyalty programs. While there is a free version available, we highly recommend using the premium version for its advanced features.
Creating Discount Codes
With the Advanced Coupons plugin installed, you can now create your shipping discount coupon codes. Choose a title that is easy for customers to remember and type, like ‘FREESHIPPING’ or ‘SHIPPING20%OFF’. Next, select the discount type and amount. For shipping discounts, choose the ‘Fixed cart discount’ option and set the amount to ‘0’.
Configuring Shipping Overrides
To configure your shipping discount, go to the ‘Shipping Overrides’ tab and add a shipping override for each zone and method where you want to apply the coupon code. You have the option to offer percentage discounts, fixed discounts, or override pricing to provide free shipping. For example, you can offer 50% off express shipping or set the shipping cost to $0.
Auto-Applying Coupons
For a seamless shopping experience, consider enabling auto-apply for the coupon code. This means that the discount will be automatically applied when the customer qualifies for discounted shipping, without the need to enter a code.
Promoting Your Shipping Discounts
Once your shipping discounts are set up, it’s crucial to effectively promote them on your online store. One effective strategy is to use OptinMonster, a high-quality lead generation tool. OptinMonster allows you to create attractive popups that showcase your coupon codes. You can also use advanced display rules to target specific locations or times of the year for your shipping discounts.
Tracking and Fine-Tuning
To optimize the performance of your shipping discount coupons, it’s important to track their usage. This will give you valuable insights into what works and what doesn’t, allowing you to refine your coupon codes and marketing strategies. You may discover, for example, that offering free shipping for a minimum order amount produces better results than providing a percentage discount on all orders.
Conclusion
Offering shipping discounts in WooCommerce can help incentivize customers to make more purchases and enhance their shopping experience. By following the steps outlined in this article using the Advanced Coupons plugin, you can create attractive shipping discount coupons. Remember to promote your discounts effectively and monitor their effectiveness to continually improve your sales strategy.
