KEYWORD: How to Improve Your WooCommerce Shopping Cart Page
Having a well-designed shopping cart page is crucial for increasing conversions and driving sales on your WooCommerce store. While the default cart page provided by WooCommerce may not be optimized for conversions, there are ways to create a custom cart page without any coding. In this article, we will guide you through the process of creating a personalized cart page that aligns with your brand and meets the needs of your customers.
Why Customize Your WooCommerce Shopping Cart Page?
When customers add items to their shopping carts, they are just one step away from making a purchase. However, many shoppers abandon their carts before completing the purchase. By customizing your cart page, you can improve the chances of converting those abandoned carts into sales. The default cart page offered by WooCommerce may lack important features and design elements needed for conversion optimization. Customizing your cart page not only enhances the customer experience but also boosts conversion rates.
Using a Page Builder to Customize Your WooCommerce Cart Page
One of the easiest ways to create a custom cart page for your WooCommerce store is by using a page builder like SeedProd. SeedProd is a powerful drag-and-drop page builder that offers over 180 professionally designed templates, including templates specifically for eCommerce stores. It fully supports WooCommerce and comes with special WooCommerce blocks to showcase your best-selling products, latest sales, and more.
To get started, install and activate the SeedProd plugin. Once activated, enter your license key in the SeedProd settings. Then, go to the Landing Pages section and click on the “Add New Landing Page” button. Choose a cart page template from the available options and give it a name. SeedProd will generate a URL for your page based on the title, but you can customize it according to your preferences. Save the page and start editing it using the intuitive SeedProd page builder.
Creating an Attractive Custom Cart Page Design
To create an eye-catching cart page, begin by adding a captivating header image that matches your store’s branding. With the SeedProd page builder’s drag-and-drop editor, you can easily customize the layout and appearance of the header image. Next, select a layout for the main cart area, including a section for the cart itself and another for displaying customer testimonials.
The Cart block provided by SeedProd allows you to customize every aspect of the cart, from fonts and colors to buttons. You can use the testimonial block to showcase social proof and motivate visitors to complete their purchases. Adding a star rating below each testimonial further enhances customer trust.
Enhancing Your Custom Cart Page with Additional Elements
In addition to the basic customization options, SeedProd offers various additional blocks that can help reduce cart abandonment and boost sales on your WooCommerce store. Incorporating a countdown timer creates a sense of urgency, compelling shoppers to complete their purchases. You can also showcase popular products to encourage shoppers to add more items to their carts. Furthermore, including an FAQ section can address customer concerns and increase their confidence in making a purchase.
Publishing Your Custom Cart Page
Once you are satisfied with your custom cart page design, simply click on the “Save” option and choose “Publish”. After publishing, you will need to update the cart URL in the WooCommerce settings. Navigate to the WooCommerce settings, click on the “Advanced” tab, and select your custom page URL as the cart page.
Additional Tips for Increasing Conversions
To further optimize your WooCommerce cart page and boost conversions, consider implementing the following strategies:
Track Your Conversions: Use tools like Google Analytics or plugins such as MonsterInsights to track and analyze the performance of your cart page. This data will provide valuable insights for improving your conversion rates.
Reduce Cart Abandonment with Timed Popups: Employ a WordPress popup plugin like OptinMonster to display targeted popups to shoppers when they are about to leave the cart page. Offer discounts or provide answers to their queries to motivate them to complete the purchase.
Increase Sales with Social Activity Notifications: Incorporate social proof notifications using a plugin like TrustPulse to showcase real-time purchases and create a sense of urgency among shoppers.
By customizing your WooCommerce cart page and implementing these strategies, you can optimize your online store for conversions and drive more sales. Remember to continuously test and iterate on your customization efforts to find the most effective approach for your specific target audience.
