A Comprehensive Guide to Boosting Your Online Sales: Integrating a Shopping Cart for BigCommerce with WordPress
If you want to take your online store to the next level, it’s crucial to incorporate a shopping cart into your WordPress website. By utilizing WordPress eCommerce plugins, you can seamlessly combine the power of BigCommerce, an impressive eCommerce platform, and create a smooth and organized online shopping experience. In this in-depth step-by-step guide, we will walk you through the process of effortlessly setting up a shopping cart in WordPress using BigCommerce.
The Powerful Integration of BigCommerce and WordPress
BigCommerce is a fully managed, highly scalable eCommerce platform that offers a wide range of tools and features to establish and manage an online store. It covers everything from web hosting, design, and content management to payment solutions and marketing tools. On the other hand, WordPress is the most popular content management system (CMS) in the world, empowering over 43% of all websites. It enables you to create content-focused blogs, business websites, and even online stores. When seamlessly combining BigCommerce with WordPress, you can harness the full potential of both platforms.
Why Choose BigCommerce for WordPress?
Before we dive into the setup process, let’s take a moment to explore the benefits of selecting BigCommerce as your eCommerce plugin in WordPress:
- Unparalleled Scalability: BigCommerce provides seamless scalability, allowing your online store to grow without limitations.
- Effortless Management: With BigCommerce, you can easily manage your inventory, process orders, and handle customer data.
- Design Flexibility: BigCommerce offers a wide range of professionally designed store layouts and customization options to match your brand identity.
- Robust Marketing Tools: BigCommerce includes built-in marketing features such as SEO optimization, email marketing, and integrations with popular advertising platforms.
- Streamlined Checkout Process: BigCommerce simplifies the checkout process, reducing cart abandonment and optimizing conversions.
With these advantages in mind, let’s now delve into the step-by-step process of adding a shopping cart in WordPress with the help of BigCommerce.
Step 1: Register for BigCommerce
Begin by visiting the BigCommerce website and clicking on the “Get Started” button. Follow the on-screen instructions to create a BigCommerce account. Once you have signed up, you will be directed to the BigCommerce dashboard.
Step 2: Connect BigCommerce with WordPress
To establish a connection between BigCommerce and WordPress, you need to install and activate the BigCommerce for WordPress plugin. Access your WordPress admin panel, go to “Plugins,” and click on “Add New.” Look for “BigCommerce for WordPress” and install the plugin.
Step 3: Configure BigCommerce Settings in WordPress
After activating the plugin, you will see a new navigation menu called “BigCommerce” in your WordPress admin panel. Click on it to open the setup wizard.
- Connect your BigCommerce account: Click the “Connect My Account” button and log in to your BigCommerce account.
- Confirm the connection: Confirm that you want the plugin to connect to your BigCommerce account by clicking “Confirm.”
Once confirmed, you will find the BigCommerce settings page in your WordPress dashboard. Here, you can customize various options such as product synchronization, cart and checkout settings, gift certificate settings, currency settings, account and registration options, as well as analytics settings. Adjust these settings to personalize your shopping cart according to your preferences.
When you have made the necessary adjustments, click on the “Save Changes” button to save your settings.
Step 4: Add and Manage Products in BigCommerce
To add and manage your products, navigate to the “Products” menu in BigCommerce. Here, you can add new products, set prices, add descriptions, configure shipping options, and more. Additionally, you can import or export products, manage categories, and review various product-related settings.
Keep in mind that any modifications you make to your products, categories, brands, or other settings in BigCommerce will automatically sync to your WordPress site.
Step 5: Showcase Your Products in WordPress
Now that you have added products and configured your store options in BigCommerce, it’s time to display your products on your WordPress site.
There are two simple methods to add your BigCommerce products to WordPress:
- Add the Products Page to the Navigation Menu: Go to “Appearance” in your WordPress admin panel and click on “Menus.” Create a new menu, add the URL of the “Products” page, and customize the link text. Save your menu, and your products will appear in the navigation menu.
- Embed Products in Posts or Pages: Within your WordPress content editor, click on the “Add New Block” icon and select the “BigCommerce Products” block. Customize the block, add content, and publish your post or page.
With these straightforward steps, you have successfully added a shopping cart for BigCommerce to your WordPress website. Start selling your products and boost your online sales today!
In Conclusion
By integrating BigCommerce with WordPress, you can provide your customers with a seamless online shopping experience. BigCommerce offers scalability, management tools, and design flexibility, while WordPress empowers you with content management and customization options. Follow the steps outlined in this guide, and you will be well on your way to running a highly successful online store.
