Discover Effective Strategies to Increase User Engagement on Your WordPress Website
Improving User Engagement through Automated Drip Content
If you aim to maintain your users’ interest and engagement on your WordPress website, incorporating automated drip content can have a significant impact. Instead of overwhelming your audience with all your content at once, drip content allows you to release it gradually over time. In this article, we will guide you on how to easily add automated drip content to your WordPress site.
Choosing the Ideal WordPress Membership Plugin
Prior to diving into drip content, it is crucial to select a suitable WordPress membership plugin that supports content scheduling. Our top recommendation is the highly acclaimed MemberPress, known for its advanced features in creating paid subscriptions, defining access rules, and establishing a drip content schedule.
Installation and Activation of the Plugin
To get started, you must install and activate the MemberPress plugin. If you are unsure about how to go about installing a WordPress plugin, refer to our comprehensive step-by-step guide for detailed instructions. Once you have successfully activated the plugin, navigate to MemberPress » Settings and input your license key in the designated field. This key can be found either in your MemberPress account or the purchase confirmation email you received. After entering the key, click on the ‘Activate License Key’ button to complete the activation process.
Setting Up Payment Gateways
The next step is configuring a payment gateway on your website to seamlessly accept credit card payments. MemberPress effortlessly integrates with popular payment gateways such as PayPal, Stripe, and Authorize.net. Go to the ‘Payments’ tab and select ‘Add Payment Method’ to set up your chosen gateway. MemberPress provides step-by-step guidance to assist you in configuring the necessary gateway-specific settings.
Creating Membership Plans
After configuring your payment gateways, it is time to create membership plans. This involves determining the pricing, billing type (recurring or one-time), and access duration for your memberships. To create a new membership plan, navigate to MemberPress » Memberships and click on ‘Add New.’ Provide a descriptive title, an optional description, pricing details, and select the appropriate billing type. You can also offer a free trial subscription to entice potential members. Lastly, create a custom thank you message and a welcome email to ensure a positive first impression.
Utilizing the Power of Drip Content
With your membership plans established, it is now time to set up the drip content rules. MemberPress allows you to restrict access to specific pages, posts, or categories based on membership levels and time restrictions. Head to MemberPress » Rules and select ‘Add New’ to create a drip schedule. Specify the pages or posts to which the rule applies and configure the access conditions and drip settings. Select categories and tags to conveniently release related content in a logical sequence. Additionally, establish time intervals for content release, synchronize drip schedules with events, and even create time-sensitive promotions.
Increasing Conversion and Engagement
To maximize conversions and maintain engagement with your members, it is crucial to strategize your content effectively. Avoid overwhelming your users or providing all your content too soon. Test different membership accounts to ensure a satisfying user experience. Additionally, leverage email marketing to promote your drip content and nurture relationships with your members. Services like Constant Contact, HubSpot, or Omnisend can streamline your email campaigns and automate communication with your subscribers. Furthermore, take advantage of intelligent on-site retargeting techniques provided by tools like OptinMonster to boost sales and encourage membership renewal. Lastly, utilize analytics tools such as MonsterInsights to track user behavior, gather valuable insights, and fine-tune your drip content strategy.
By implementing automated drip content with MemberPress, you can create an engaging and profitable membership site. Follow these strategies and experience a significant boost in user engagement. For more valuable tips, tutorials, and industry insights, subscribe to our YouTube Channel and connect with us on Twitter and Facebook.
