Supercharge Your Sales with Buy One Get One (BOGO) Offers in Your WooCommerce Store
An Overview of BOGO Offers
If you’re looking to increase sales and attract new customers to your WooCommerce store, implementing “buy one get one” (BOGO) offers can be a highly effective strategy. BOGO promotions provide customers with a discount or a free product when they purchase a specific item. This type of offer is a fantastic way to not only boost sales and the average order value but also to attract new customers. In this article, we’ll show you how to easily create engaging BOGO offers in your WooCommerce store.
Understanding BOGO Offers
BOGO deals work by enticing customers with a special discount when they purchase a particular product. These promotions are an excellent way to increase sales, raise the average order value, and attract new customers. Many online retailers utilize BOGO deals to sell older or excess inventory or to recover abandoned cart sales. Compared to the cost of online advertising, offering BOGO discounts can be a more cost-effective approach to building a loyal customer base.
It’s important to note that BOGO doesn’t always mean giving away a free product. You can also offer a significant discount on the second item, such as “Buy One Get One 50% Off” or “Buy 2 Get 1 Free.” Now, let’s delve into how you can effortlessly add BOGO offers to your WooCommerce store.
Step 1: Install the Advanced Coupons Plugin
The quickest method to add BOGO offers to your WooCommerce store is by using the Advanced Coupons plugin. This powerful plugin enables you to create various types of coupons and deals. To get started, install and activate the free Advanced Coupons plugin, along with the premium Advanced Coupons addon. Need assistance with the installation process? Check out our comprehensive guide on how to install a WordPress plugin.
After activation, go to Coupons » License and enter your license key and the email address you used to purchase Advanced Coupons. This will grant you access to all the premium features.
Step 2: Create Your BOGO Deal
To create a BOGO offer, navigate to Marketing » Coupons in your WordPress admin dashboard. Click on the “Add Coupon” button to begin. On the next page, come up with a memorable title for your coupon code. Choose something that accurately describes your offer, such as “BOGODEAL” or “BOGO50%”.
If you prefer not to create your own code, you can click on the “Generate coupon code” button to obtain a random code. However, it’s recommended to create a code that’s easy for customers to remember and input.
Scroll down to the “Coupon Data” section and select the “General” tab if it isn’t already chosen. Here, you can specify the discount type for your coupon. Select “Buy X Get X Deal (BOGO)” from the “Discount type” dropdown.
Next, you can set up the triggers for your BOGO deal. Choose one of the following triggers:
- Product Quantity: Determine the minimum number of products customers must purchase to activate the BOGO deal.
- Product Category: Specify a particular category of products that will trigger the BOGO offer.
- Any Product: Allow customers to choose any eligible product to activate the BOGO deal.
After selecting the trigger, add the product(s) that will activate the deal by clicking on “Add Product”. You have the option to choose multiple products or categories for your BOGO offer.
Next, select the product or products that customers will receive for free or at a discounted price. This can be the same product, a different product, or even an entire product category. Repeat the same steps as before to choose the BOGO item.
If you want to offer the BOGO item at a discounted price, you can set the discount amount using the options below the “Price/Discount” heading.
Under “Additional Settings,” you can specify whether the coupon can be used multiple times by customers or only once. Additionally, you can add a custom message to remind customers to add the free or discounted product to their cart.
Don’t forget to save your BOGO deal by clicking on the “Save BOGO Deals” button.
Step 3: Set a Time Limit for Your BOGO Offer
To create a sense of urgency and encourage customers to take immediate action, you can set a time limit for your BOGO offer. Advanced Coupons allows you to schedule all your coupons, including BOGO offers.
Create your coupon using the steps outlined earlier. Then, go to the “Scheduler” tab and check the “Date Range Schedules” box. Enter the start and expiry dates and times for your coupon to go live and expire. This will limit the availability of your BOGO offer.
Step 4: Promote Your BOGO Offers
Now that you’ve created your enticing BOGO offers, it’s time to promote them across your online marketplace. One effective method is to utilize OptinMonster, the leading lead generation tool for websites. OptinMonster enables you to convert website visitors into paying customers.
You can create visually appealing lightbox popups to showcase your coupon codes through OptinMonster. Moreover, you can use OptinMonster’s smart page targeting features to display the coupon exclusively on specific products. For example, if a customer is viewing a t-shirt, you can show them a popup with a “buy one get one free” code for that particular product.
OptinMonster offers various promotion tools, such as floating bars, countdown timers, slide-in popups, and more. Choose the option that works best for your WooCommerce store.
Step 5: Analyze and Optimize
In order to maximize the effectiveness of your BOGO offers, it’s crucial to monitor how customers are utilizing your coupon codes. This data will help you fine-tune your future coupon codes and marketing strategies to achieve even better results. You can set up WooCommerce conversion tracking to gain valuable insights.
In Conclusion
By creating enticing BOGO offers in your WooCommerce store, you can significantly boost sales, increase the average order value, and attract new customers. Utilize the Advanced Coupons plugin to effortlessly set up and manage your BOGO deals, and effectively promote them using OptinMonster. Remember to monitor and optimize your coupon codes based on customer behavior.
We hope this guide has provided you with valuable knowledge on how to create irresistible BOGO offers in WooCommerce. For more useful WordPress and WooCommerce tips, subscribe to our YouTube Channel and follow us on Twitter and Facebook.
