Supercharge Your Email List with Valuable Bonuses on Your WordPress Site
Rev up your email list growth by incorporating valuable bonuses into your WordPress website. These bonuses, known as content upgrades, are offered to your readers in exchange for their email addresses. Follow this complete guide to effortlessly add content upgrades to your WordPress site and witness the incredible impact it can have on your email list.
What Exactly is a Content Upgrade?
A content upgrade is an exceptional incentive that you provide alongside a specific blog post. Its purpose is to offer additional value to your readers while reinforcing the key message of your post. For example, if you have published an article about healthy smoothie recipes, you can entice your readers with a downloadable eBook containing 10 delectable smoothie recipes as a content upgrade.
The Psychological Magic Behind Content Upgrades
Content upgrades work so well because they tap into human psychology. The Zeigarnik Effect, a well-known psychological principle, states that people are more likely to complete a task if they started it themselves. With content upgrades, your readers willingly click on a link or image to access the bonus content, which increases the chances of them signing up for your email list.
The Incredibly Positive Effects of Content Upgrades
To truly understand the impact of content upgrades, let’s take a look at a real-life example. Syed’s website implemented a targeted content upgrade using OptinMonster’s MonsterLinks™ feature on a single page. The conversion rate shot up to an impressive 27.4%, with 74 users signing up out of the 270 who viewed the offer. This clearly showcases the potential of content upgrades in generating leads without the need for split testing.
How to Incorporate Content Upgrades into Your WordPress Site
The simplest way to add content upgrades to your WordPress website is by utilizing OptinMonster, a powerful lead generation plugin trusted by over 1.2 million sites. OptinMonster offers a vast range of opt-in form options, including lightbox popups, scroll-triggered slide-ins, floating bars, and sidebar opt-ins. Its seamless integration with WordPress makes it the ideal choice for incorporating content upgrades.
Step 1: Install and Activate the OptinMonster Plugin
Begin by installing and activating the OptinMonster plugin on your WordPress site. If you need assistance with this process, refer to our comprehensive guide on how to install a WordPress plugin.
Step 2: Connect Your Site to OptinMonster
Once the plugin is activated, go to the OptinMonster menu item in your WordPress admin bar. Click on “Launch the Setup Wizard” to establish a connection between your site and OptinMonster. You will be prompted to create a new account or log in to an existing one.
Step 3: Create a New Campaign
After successfully connecting your site to OptinMonster, head over to OptinMonster » Campaigns and click on the “Add New” button to create a brand new campaign. You can either choose a pre-designed template or customize the design according to your preferences.
Step 4: Customize Your Popup Design
Once you have selected a template, you can customize every aspect of your popup design using OptinMonster’s user-friendly form builder. Modify the colors, fonts, text, and buttons to align with your branding.
Step 5: Set Display Rules for Content Upgrades
In the “Display Rules” tab, you can set the conditions under which the content upgrade popup will appear. OptinMonster offers various targeting options, including the MonsterLink™ (On Click) feature that triggers the popup when users click on a specific link or image.
Step 6: Generate MonsterLink™ Code
Once you have configured the display rules, go to the “Summary” page and click on “Copy MonsterLink™ Code”. You will need this code to add the content upgrade to your WordPress post.
Step 7: Add MonsterLink™ to Your Post or Page
To incorporate the content upgrade into your post or page, switch to the text editor and paste the MonsterLink™ code. You can also enhance the appearance of the link by adding a box or using a shortcode.
Step 8: Deliver the Content Upgrade
When users share their email addresses, it is crucial to deliver the promised content upgrade. This can be achieved by displaying a download link as a success message within the popup, redirecting users to a thank you or download page, or sending the upgrade via email using your preferred email marketing software.
In Conclusion
Content upgrades are an incredibly effective strategy for expanding your email list. By offering exclusive bonus content that complements your blog posts, you motivate readers to sign up and receive additional value. OptinMonster simplifies the process of adding content upgrades to your WordPress site with its user-friendly interface and powerful features. Give it a try and experience the positive impact on the growth of your email list.
