Step 1: Create Your Area of Expertise
Instead of simply “finding” your area of expertise, take the time to “create” it. Choose a topic you’re passionate about and build your expertise from the ground up. Don’t limit yourself to what you already know – strive to become an expert in any area you desire.
Step 2: Start Your Own Blog
To build credibility and create a portfolio, start your own blog. Even if you don’t plan on becoming a professional blogger, having a blog can greatly enhance your chances of finding freelancing opportunities. Your blog becomes your best CV and showcases your writing skills to potential clients.
Step 3: Offer Free Articles and Advice
Take advantage of the power of “free” by offering valuable content to your target audience. Write guest posts for relevant websites and share useful tips and advice with potential clients. People are more likely to hire you when you’ve provided them with valuable information and demonstrated your expertise.
Step 4: Leverage Your Network
Tap into your existing network of online friends and business partners. Inform them that you’re now accepting freelance clients and ask them to spread the word. This approach can lead to new project opportunities through referrals from your contacts.
Step 5: Utilize Job Boards and Online Platforms
Explore various job boards and online platforms that connect freelancers with potential clients. When submitting your offers, be sure to mention your website and showcase the articles you’ve published. This acts as a strong portfolio and helps clients see your expertise and credibility.