Discover Hidden Keywords for Effective eCommerce Marketing
Introduction
If you’re an eCommerce store owner looking to run successful marketing campaigns, keyword research should be your top priority. Conducting thorough keyword research is essential for driving targeted traffic and ensuring a high return on investment (ROI). In this article, we will explore five modern and intelligent methods of keyword research that will help you uncover “hidden” keywords, giving you a competitive edge in the eCommerce market.
Method 1: Explore Udemy Courses
Use the online course platform, Udemy, as a valuable tool to generate keyword ideas. By exploring courses created by industry experts, you can uncover keywords hidden within the course descriptions and curricula. Sign up for a free Udemy account, select the most relevant category or subcategory for your eCommerce store, and take advantage of filtering options to find keyword ideas that align with your target audience. Adapt these keywords to make them relevant to your eCommerce site and improve your search rankings.
Method 2: Tap into Quora Questions
Quora is an effective platform for discovering user intent keywords. Real people ask questions and provide answers, making it an excellent source for authentic and relevant keyword ideas. Enter your main niche into the search box and choose a relevant topic with a substantial following. Explore the questions and responses within the topic to identify keywords that align with your eCommerce store. The number of questions can also indicate the potential search volume for these keywords, providing valuable insights for your marketing campaigns.
Method 3: Conduct Competitor Analysis with SEMrush
SEMrush is a powerful tool for competitor analysis and finding keyword ideas. By entering your competitor’s URL and selecting the “organic research” option, you can discover the keywords that the competitor ranks for. This information can be a Eureka moment for identifying profitable keywords in your industry. Additionally, SEMrush provides a “Competitors” feature that displays similar sites to your query, allowing you to expand your keyword research. Utilize the “Keyword Magic Tool” to find long-tail keywords with specific search volumes and optimize your eCommerce store accordingly.
Method 4: Leverage Amazon Search Suggestions
When it comes to eCommerce, Amazon is the ultimate platform. People often start their product searches on Amazon, making it a treasure trove for finding product-related keywords. Enter your product keyword in the search bar, and Amazon will suggest popular search phrases related to your query. To delve deeper, explore the departments and subcategories within Amazon’s directory. By navigating through relevant categories and analyzing product pages, you can discover more targeted long-tail keywords to optimize your eCommerce store effectively.
Method 5: Gain Insights from Wikipedia
Wikipedia is a valuable resource for gaining structured information and uncovering potential keywords for your eCommerce store. Enter your product keyword or category into the search bar and explore the “Contents” section of the Wikipedia page. This section provides an overview of the main topics related to your query, serving as a source of inspiration for keyword ideas. Clicking on internal links within the Wikipedia article can lead you to more targeted keywords and expand your research further.
Conclusion
Keyword research forms the foundation of running successful eCommerce marketing campaigns. By implementing these modern and intelligent keyword research methods, you can uncover hidden keywords and gain a competitive advantage in the digital landscape. Define your goals and collect all your keywords in a Google Sheet to make informed choices. Continuously update and optimize your eCommerce store with relevant keywords to stay ahead of changing search engine algorithms and customer behavior. Share your thoughts on these keyword research methods in the comment section below.
