Unlock the Power of Viral Loops: 5 Strategies to Write Contagious Articles
Introduction
Imagine the immense growth your blog could achieve if every new reader shared your articles with others. This is the magic of a viral loop. In this article, we will explore five practical strategies to create contagious articles that will establish a viral loop on your blog. No unnecessary information, just straightforward advice to help your blog succeed.
Strategy 1: Master the Skyscraper Technique
One effective tactic to create contagious articles is the Skyscraper Technique. This strategy involves finding highly successful content in your niche and improving upon it to create an even better piece. To identify promising articles, use the free tool Content Explorer. Simply enter your keywords, and the tool will provide you with a list of articles ranked by their share count.
Once you have identified an inspiring article, the next step is to write your own piece on the same topic, ensuring it surpasses the original in quality. Although this may require significant effort, the payoff will be worth it when your readers eagerly share your superior content.
Strategy 2: Enhance Your Article with Engaging Visuals
Adding images to your articles can significantly increase the chances of other bloggers linking to your content. However, it is important to use unique visuals that you have created yourself, instead of generic images from a Google search. If you have a travel or food blog, photography is especially relevant and can instantly elevate the appeal of your articles.
In addition to photographs, consider incorporating screenshots for “how-to” articles, as they make it easier for readers to follow along. Furthermore, investing in custom visuals can help explain complex concepts to your audience. While there may be a cost associated with creating these visuals, they often become sought-after assets, with other bloggers linking back to you as the original source.
Strategy 3: Craft Tweetable Sound Bites
To encourage readers to share your article on Twitter, provide them with enticing phrases worthy of a tweet. Derek Halpern refers to these as “sound bites,” which are short, meaningful statements that inspire readers to share. Include a “tweet” button next to these sound bites for convenient sharing. Creating such sound bites is simple using online services like ClickToTweet.
Additionally, consider incorporating famous quotes into your content. People are more likely to tweet quotes that come from authoritative sources. Utilizing this strategy can lead to increased social shares and engagement.
Strategy 4: Wrap Your Message with Engaging Stories
Stories have a unique power to captivate readers and help ideas spread. Incorporating compelling narratives into your articles can make your readers feel the same emotions as the main characters, prompting them to share your content. Studies have shown that articles evoking positive emotions perform better than those evoking sad emotions.
An example of a highly emotional story is Jon Morrow’s blog post, “On Dying, Mothers, and Fighting for Your Ideas.” Reading this article will provide valuable insights into how to wrap your ideas in emotionally charged stories that resonate with readers and encourage sharing.
Strategy 5: Craft an Irresistible Headline
Your headline plays a crucial role in capturing readers’ attention and enticing them to click on your article. Since it is often the only thing people see when your content is shared on social media, it must be compelling enough to pique their curiosity. Utilize headline formulas that have proven to be effective, such as including numbers, adjectives, target keywords, and promises.
While headline formulas can be helpful, do not hesitate to draw inspiration from successful headlines used by others in your niche. Pay attention to what works well and adapt it to your own style and content.
Maximize the Potential of Your Traffic
Once you have successfully generated traffic through your contagious articles, it is crucial to have a plan for how to make the most out of it. Consider strategies such as converting visitors into email subscribers or promoting relevant products or services. Take advantage of the momentum generated by your contagious content to further grow your blog and achieve your goals.
Conclusion
In conclusion, by implementing these five strategies, you can create highly contagious articles that will inevitably lead to a viral loop, spreading further and faster than ever before. Embrace these actionable tactics and watch your blog thrive as readers enthusiastically share your compelling content. Best of luck!
